Adidas Plans to Sell Yeezys Under New Branding | TMZ Live
foreign news for sneaker heads or how this I don't know how it plays out, but
Adidas, by the way, as a consumer, I'm really interested in what you have to say because I'm interested in this. The big news that my tennis shoes are wearing out is that
Adidas will be
selling simple shoes, next year they will be releasing simple designs. I must say that they are shoes that were designed by Kanye and his team, before their partnership dissolved. um they own
Adidas which owns the designs that are part of the contract so they're going to
sell these they just won't have Yeezy
branding it will be
Adidas came out and said we're not paying kanye anything even though we're using the design because we own it but we found out a few things that when they made this deal uh the deal was they could do exactly what they were going to do what charles just said they can release . um
Yeezys without that brand but according to the agreement that they signed and we have this from sources that were connected to all of this to connect to the agreement that Kanye still gets a fee, it's a reduced fee from what he would have received if he was branded , but you still get a fee now we contact
Adidas and they were very clear to us they said you will not get zero money no money so the question if the contract says you get a reduced fee how can they do this without giving up without lining Kanye's pockets, yeah, so there has to be a correct answer?
Number one, they could be flat on the contract and challenge Kanye to sue them, but that seems reckless, right? It's correct that Connie is willing to sue someone two, there could be a moral clause in the contract if he acts a certain way then they can get out of the contract huh the third possibility is there is some kind of argument that they would have to Kanye for all his antics and saying he wanted out of the contract with
Adidas by saying he didn't want to work with them. one and more say that this is what is called anticipatory breach, basically I have announced my intention not to fulfill another contract that gives the other party the right to say that I am not going to comply either.
The interesting thing about this is that for
Adidas they have to do it I mean, I look, you know why they want to make it clear that they're not paying him anything because they don't want to look, when they cut ties with him, their concern was that there was going to be a boycott, there was something. that was the trend to boycott
Adidas, so they don't want it to come out. They want to make it clear that they don't pay for it because they don't want people to boycott when they
sell these designs. So is it true as a consumer?
It's treacherous territory to
sell his design because people, even if you don't pay him, you're not looking, you're not looking at the brand, you're looking at the shoe, but you know the shoe is designed by Kanye. so is it for people who go g to boycott you still say ok kanye designed it? I know you're not paying it, but I'm not just using it on principle. Charles, I don't even think many, I mean obviously people will buy it, but not me. I don't think there's going to be some I don't think so you know he was trying to put this into words.
There's nothing special about the
Yeezys, sure, they're comfortable, they're lightweight, but there's no crazy tech, there's nothing they do any different than Nike or a new rocker or Reebok, whatever brand of shoe you're from. I tried, it was a status symbol to have a Yeezy to wear a Yeezy and you were cool and that meant you had something that a lot of other people couldn't have because it was so exclusive it doesn't exist anymore and I know it's just a shoe otherwise On the contrary, yes, I don't think anyone cares. I have a different opinion on this.
I think if
Adidas does this. and by the way one of the reasons they're doing it is they've anticipated a 250 million dollar loss because of what happens if they do it and they fail it's a feather in Kanye's cap at least he does you'll see it that way and you'll say it that way, yes it was a counter, yes because then Kanye West can say. hey i had the literally sexiest shoe you've ever exactly seen you know someone ever wore and i let my name off it no more and nobody cares it was about me exactly guys my name is garrett brown I'm based here in Atlanta, Georgia, yes my take on this
I think it is a good decision for your own company. You know that people will continue to buy them because they are popular shoes. year they will definitely continue to make a lot of profit from these products in the market, so don't make money.